BIO

Keith Flores is an accomplished entrepreneur, sales leader, and brand builder with deep roots in the in-home service industry. Known for his competitive drive, hands-on leadership, and ability to build high-performance teams, Keith has helped grow companies from startups into major national operations.

Keith began his career in Dixon, California, working in the trades at just 12 years old. Starting as a shop kid and working his way through nearly every role in the industry, he built his success from the ground up. That real-world experience became the foundation for his leadership philosophy: hard work, consistency, culture, and accountability.

His first company, National Heating and Cooling, grew from zero to $4.5 million in revenue in less than one year, leading to a major acquisition opportunity and a key role in helping develop a billion-dollar national home services platform. Since then, Keith has consulted with and helped grow numerous service companies, including taking one company from $600,000 to over $10 million in annual revenue in a single year.

Today, Keith is the Founder and CEO of HG Home Services, HVACGOD Inc., and HG Home Guardian Inc. His mission is to build lasting companies, strong cultures, and meaningful legacies within the trades. He believes there are no shortcuts to success and that respect must be earned through action, consistency, and results.

Keith’s motto is simple: “Get up, dress up, show up, and never give up.”